The Future of Fashion
The fashion industry is experiencing major shifts which is altering how brands today run their businesses. In future years, companies must consider a number of factors to keep up with the ever-evolving industry. Whilst recently reading the Monocle's entrepreneurship-focused September issue of Monocle Magazine - Issue 126, we can across some interesting fashion trends we may see more of in the next few years including; how to pursue online sales, how to keep up with the demand of producing sustainable products, how do you stand out from the crowd amongst the sea of other similar brands on social media.
The key future fashion trends we took out of the article are trends that aren’t surprising, however they are trends we don’t see going away. We believe these trends may just become more normal in the future years as consumers are becoming more and more aware of the environmental impact of the fashion industry.
In future years, brands will become more sustainable regarding the materials they use to create garments. Many brands will embrace recycled fabrics, make decisions on how products are made and types of materials used.
Environmentally conscious brands will embrace new trends in textiles and technology. They will choose materials that are engineered to last longer or naturally grown fibres such as cotton, hemp and linen.
One of our featured brands, Aurai Swimwear is embracing this movement. They’re an ethical swimwear brand based in New Zealand created by Natalia Bertolo. The brand advocates for transparency in the supply chain, the use of clean technologies for better products, fair wages, and corporate social responsibility. The brand only uses recycled and biodegradable materials, water-free printing techniques, and nickel and chrome-free trims. Aurai is known for their use of ECONYL® and AMNI SOUL ECO® in their recent collections.
Digitalisation has completely evolved the fashion industry. With the introduction of new technologies such as AI and VR, mobile customers can expect to receive a more personalised experience that caters to all their needs. Using these technologies aren’t a new tool for big brands. In 2018, Tommy Hilfiger partnered with IBM and the Fashion Institute of Technology on a project, known as “Reimagine Retail,” which used IBM AI tools to decipher:
- Real-time fashion industry trends
- Customer sentiment around Tommy Hilfiger products and runway images
- Resurfacing themes in trending patterns, silhouettes, colors, and styles
Knowledge from the AI system was then served back to human designers, who could then use it to make informed design decisions for their next collection. Pretty impressive right?
3D Printing Manufacturing
The advancing technical possibilities in 3D printing and 3D scanning will revolutionise production and trade in the fashion and textile industry. Clothing and shoes will soon be produced from a 3D printer and new possibilities will open up for functional textiles, and 4D printing will take the 3D process to a new level.
3D Printing will also reduce costs as the 3D simulation makes the creation of products and collections faster and more accurate.
Brands presenting ‘trunk’ shows, not runway shows.
Catwalk shows held during fashion weeks create excitement however for small brands, large runway shows are just not feasible. Trunk shows are moving, by-appointment, showrooms. In this way, clients can also have the opportunity to interact with the individuals that make up the brand.
Trunk shows have been popular for a long time with Bridal appointments as a chance for women to view the latest collection months before they are available in store. Trunk shows are a great opportunity to access pieces that you wouldn't normally be able to.
As sustainable practices gain momentum, Tailoring and handmade are at the forefront of fashion once again. In the essence of ‘slow fashion’, some brands will more likely see the benefit of making made-to-measure items. With this process, there is a higher chance of customer satisfaction and builds on brand loyalty with the customer. Brands do not have to worry about getting rid of old stock or the costs of mass production.
We’re constantly interested in developments in the fashion industry and how new technologies can help brands keep up with the ever-evolving demands of their customers.