Founder Sherri Kiernikowski
Firstly, why sleepwear?
I grew up immersed in my family’s suiting business and used this experience to develop a range of pyjamas based on the principles of suiting and Saville Row Tailoring. I recognised that the attributes of a good suit would also create the perfect pyjamas. I spent two years on the quest to find the perfect fabrics to create my vision of stylish, tailored pyjamas that you could feel proud to be seen in.
What has been the biggest challenge you have faced as an entrepreneur so far?
Asking for help and not having enough time to do it all! Wanderluxe has been my baby from concept to creation and I have found it hard to let go of some of the day-to-day running of things. Lucky, I have a great team now and can focus on growing and evolving the business.
How would you describe your Wanderluxe customer?
Wanderluxe is designed to make you slow down, spend time with family and make you feel good in your precious downtime. The perfect complement to any modern woman or man’s wardrobe.
We particular love the Boxer Sets. Do you have a favourite style of sleepwear from Wanderluxe? What style is it and why?
I personally like to change my sleepwear with the seasons. In summer, it’s all about our Camisole Boxer Sets. They are super-soft, light and my go-to for effortless style on vacations. For Winter I’m definitely all about a proper tailored matching pyjama set. Our luxe fabrics make me feel well-turned-out even if it’s just for my family!
Where do you go for inspiration when trying to design a new collection?
I’m inspired by so many things! From past decades through to places I’ve travelled and even a feeling, song or museum visit can spark an idea. How would you describe your own personal style? I have a fairly laid-back monochrome style. Occasionally a throw a modern spin on this and enjoying playing with different textures and fabrics.
What does bedtime look like to you?
I like a routine in the evening. It really helps me switch off and unwind. I take a shower, cleanse and hydrate my skin, slip into my Wanderluxe PJs and listen to a meditation or read a book before going to sleep.
What advice would you give to a young designer wanting to start their own brand?
If it’s your passion you should do it. No one should limit your dreams. Just be prepared to put in the hard work and make sacrifices.
Lastly, what’s next for Wanderluxe?
Recent events have seen a surge in our PJs as people are spending more time at home, working from home and understanding the importance of a good night’s sleep more than ever. We have received a lot of requests to create a luxe loungewear collection…