Alejandra de Coss founder: Alejandra de Coss
Have you always been interested in design? Was starting your own label always on the agenda?
Yes, I always wanted to be a fashion designer, I even used to get in trouble at school for “playing designer”, then I started making my own clothes as a teenager, so in the end it was kind of a natural evolution.
Your brand is based in the heart of Mexico City. Would you be able to describe Mexican style in 3 words?
Eclectic, colourful, timeless
How has growing up in Mexico influenced you as a person and as a designer?
It’s hard to think of something specific, but my culture is inherent to my designs somehow. I think it’s more difficult to be a designer in my country so you must be very resilient to overcome the obstacles.
Do you have a particular piece or collection you are most proud of?
The Stabile choker put me back on track. When I moved to Mexico City it was almost like starting over. Someone in fashion spotted the choker on Instagram and that was the spark that reignited my project.
What sets Alejandra de Coss apart from other jewellery brands?
I think what sets us apart is the story behind every piece, it’s not just a pair of earrings, or a necklace, there’s always an inspiration behind it. And in the production, it is our artisanal work, attention to detail, our ethical set up and all the love we put into it.
Have you ever experienced a ‘designers- block’? If so, how do you overcome it?
No, I have never forced the process of design, like right now I’m already thinking of the next season, taking notes, sketching, researching... it’s a very natural process for me. I don’t design pieces just to sell them, and don’t feel forced to make new designs because of it, the pieces that make it through the creative process are the ones we really believe in, and the ones that stand out.
What’s the best piece of professional advice you’ve ever been given?
Always think of yourself as your own customer; the more you feel personally related to your brand, the more authentic it is.
Why is it important to you that your pieces are made by local artisans based in Mexico City?
It creates a local economy, it gives work to many families, it’s important and responsible to know everyone involved in our production chain. The people we work with are somehow our family. It also lets us control the whole product process and act faster.
Do you have more of an intuitive or analytical approach to design?
Totally intuitive, organic and romantic approach to design. 100%
Lastly, how do you want women to feel when wearing your jewellery?
Themselves. And feel great about it! Different and special, elegant and interesting... accessorising it’s a way of expression, the way we dress and style ourselves it’s just an extension of our personalities without having to speak.
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