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NZFW Highlights

Two weeks ago, Fashion Boundary was one of the contributors to the 2019 New Zealand Fashion Week. We sponsored 800 designer socks to be included in the delegate goodie bags.

Designer Socks by Almond Rocks & Fashion Boundary. Limited Edition. One-Size-Fits-All. Fashion Boundary is a place for talented independent labels to promote their unique designs on a supportive platform available to a global market.

A Fashion Boundary delegate attended the fashion week in Auckland and it was extremely exciting for Fashion Boundary to be involved and to begin to build relationships with individuals from the industry and to catch up with established contacts. The Almond Rocks socks were well received and fashion week goers were overheard asking friends what pattern and style each other got in their bags.

Two of many Instagram reposts:

@bullseyemarketingnz
And perhaps the funkiest product for #NZFW goody bags this year goes to @fashion_boundary. These socks featured in some of our most colorful goody bags at #nzfw2019

@themustardjumper
Pick of the bunch from the goodie bags was this little brown bag of surprise- ethical socks!! Also for someone who promotes all things conscious fashion I’ve failed you all by not knowing about @fashion_boundary. The perfect place to discover new brands. 

Our delegate attended shows including Kate Sylvester, Jojo Ross and Stolen Girlfriends Club. Kate Sylvester is one of the well known fashion brands in New Zealand and it was exciting to view the variety between established and up-and-coming designers. 

Image via viva.co.nz

We loved Jojo Ross's first solo runway show on day two of NZ Fashion Week. Her collection named “Club Silencio” was inspired by the David Lynch film Mulholland Drive (2001) and featured 80’s power dressing with lots of zips, tight tailoring and high necklines.

Image via Fashionz

Stolen Girlfriends Club, a popular street brand, presented their biggest and creative offsite show. It was outside and slightly cold for guests, as they brought artificial rain the show featuring models holding umbrellas. 

Other designers we loved at the fashion week were Benjamin Alexander, Juliette Hogan and Campbell Luke

New Zealand Fashion Week was exciting for Fashion Boundary as an online retailer. We attended some designer concept stores and shopping malls, discovered some unique kiwi brands such as Kowtow and Twenty Seven Names. 

One of the highlights of the programme for NZFW 2019 was the Socially Sustainable Business Conversation (Doing Well By Doing Good) presented by The Ministry of Social Department, The two-hour event included a guest panel of designers prominent in the sustainable fashion space. They spoke of style and sustainability, fast fashion and changing consumer behaviour through education. 

Shop our New Zealand labels 

Jasmin Sparrow is one of our newest additions. Glamourous yet simple jewellery pieces. Jasmin Sparrow works with ethically-sourced stones and recycled metals, producing sustainable, environmentally conscious jewellery. Shop here

Another recent Kiwi addition is Arc & Bow. Arc & Bow is a popular Ethical kiwi labels. They work with artisans in Jaipur, India to print their fabrics using non AZO dyes. Both screen printing and block printing processes are used keeping traditions alive while also helping artisans explore more modern techniques. Shop Arc & Bow here