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Podeny is an affordable luxury womenswear label established in 2018 by Claire Novotny. Podeny is heavily influenced by the elegance of their home base; London has to offer, as well as the ever-changing art and design scene. She wants women to have a respect for well made and sustainable clothes in a world where fast-fashion is dominant. Her collection is entirely natural in origin: Wool cashmere, Italian merino and British hand-printed heavyweight silks, hand-sewn in England - luxury to last.