Keepsake the Label is an Australian based brand who launched in 2011. Launching 12 collections annually, Keepsake continues to deliver pieces that are true to their DNA, looks that are singularly feminine crafted from quality fabrications, beautiful prints, and unique shapes. The Melbourne Fashion Week regular have bold lines and structured silhouettes that still manage to have a feminine feel thanks to luxe fabrics, playful detailing and soft prints. The Keepsake the label runway dresses, Keepsake mini dresses and Keepsake white dresses have the ability to combine delicate floaty hemlines and modern shapes, effortlessly creating the perfect balance between being both soft and structural. Discover cult favourites such as the Beloved Midi Dress and the Shallows Skirt.