MsHEM [pronounced mis-hem] is a luxury women's wear label founded in 2018 by a team of women based in Sydney. MsHEM embarks on contemporary design and innovative fabric. Their dream is to encourage women to be confident, ambitious and passionate about their lives and goals.
Designed in Sydney, MsHEM is a luxury brand for modern women who love to express their uniqueness through fashion. Each piece of MsHEM is defined by quality, sophistication, polished sharp lines, and is yet elegant and playful. Inspired by the urban lifestyle, its designs are classic, with a touch of modern chic, and practical for everyday living.
MsHEM advocates for conscious purchasing and slow fashion movement. Opting for high quality and timeless designs, MsHEM garments has been made to last.
Slow Fashion Movement
Pre-industrial revolution, garments were locally sourced and produced. People would purchase durable clothing that could last a long time, or make their own from the textiles and resources available to them. Today, Slow Fashion has seen people buying less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.
Slow Fashion has seen increasing support in the last few years, with an awareness from consumers demanding higher sustainability and ethical standards.
Some characteristics of a Slow Fashion brand
- Made from high quality materials
- Often in smaller (local) stores rather than huge chain enterprises
- Locally sourced, produced and sold garments
- Few, specific styles per collection, which are released twice or maximum three times per year.
As MsHEM items are pre-orders, customers need to wait for 1 week for shipment from Fashion Boundary after purchase date.
Shenzhen Fashion Week
Shenzhen Fashion Week featured MsHEM as one of the few Australian fashion labels to pave the way into the Chinese High Fashion Industry. There were 40 MsHEM looks in total on a runway, featuring trench coats, elegant dresses and sophisticated suits from its Autumn/Winter collection.
2019 AW Collection
Inspired by the vintage fashion, MsHEM revives a retro feel with a modern cut. Plush, corduroy and tweed are brought back in new silhouettes: culottes, long coats and blazers. Australian wool winter coats feature sharp yet feminine and elegant silhouette.