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Keepsake the Label

Keepsake the Label

Keepsake the Label launched in 2011 and has celebrated the art of dressing up ever since, having a directional approach to traditional evening wear. Keepsake has a trend-led aesthetic influenced by couture.

Launching 12 collections annually, Keepsake continues to deliver pieces that are true to their DNA, looks that are singularly feminine crafted from quality fabrications, beautiful prints, and unique shapes. We love their pieces with bold lines and structured silhouettes that still manage to have a feminine feel thanks to luxe fabrics, playful detailing and soft prints. They have the ability to combine delicate floaty hemlines and modern shapes, effortlessly creating the perfect balance between being both soft and structural.

The Keepsake Girl

The Keepsake girl is constantly surrounding herself with beautiful things. She is forever on the go. She’s effortless, in the moment but never flustered. A romantic at heart, she remains a strong female. The Keepsake Girl is unafraid to stand out; she is elegant but never ostentatious.

Australian Fashion Labels

The Australian Fashion Labels (AFL) includes Aussie brands such as Finders Keepers, C/MEO Collective, Keepsake the Label, The Fifth Label and Jagger the Label. The AFL team are committed to conducting business in an honest, responsible and ethical manner and in compliance with all applicable laws, regulations and internationally recognised standards.

They work with suppliers based in China and India and their customers to ensure an ethical and sustainable supply chain, and all of their suppliers have signed up to the “AFL Supplier Code of Conduct”, which addresses:

  • Environmental Practices
  • Ethics
  • Labour Policies and Human Rights – in accordance with the ETI Base Code founded on conventions of the International Labour Organisation
  • Welfare of Animals

Shop the curated Keepsake The Label collection at Fashion Boundary. 

  • Post author
    Louisa C

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